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IMPULSA - Fòrum Fundació Príncep de Girona
IMPULSA - Fòrum Fundació Príncep de Girona

“Effort, honesty, generosity, ambition and a lot of enthusiasm”

The Professor of the CEIBS & IESE, Pedro Nueno, explained in depth the values every entrepreneur must have not only to start off on his or her path, but also to overcome the obstacles that will be found along the way.

  • Pedro Nueno

“Entrepreneurial initiative is not a genetic condition or a condition of a single person”


“Entrepreneurship is not a question of being well educated”


What are the values that contribute to entrepreneurship? Effort, honesty, generosity from many points of view, humility, confidence, optimism, ambition, paying attention to changes in the world, and above all thinking globally.”


“The entrepreneur must have enthusiasm, because the path will be hard”


“We must develop a favorable environment for all these values, creating an ecosystem that has the maximum ingredients of this kind

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