Athlete, entrepreneur, writer and television producer. On a bet with a friend at the age of 20, he came to be the European champion in aerobic gymnastics in 1994 and 1995 and the silver medal winner in the World Championship of 1994. His love of sports and his eagerness to share the values of healthy living among young people led him to create the television series Lazy Town, in which he also plays the leading role as Sportacus. This series, which can be seen on TV at this time in more than 100 countries, has received numerous international television prizes. Magnus Scheving is one of the promoters of the Let's Move campaign, which has been launched in the U.S.A. by first lady Michelle Obama, and he also advises the British government on its programs in the fight against childhood obesity.