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IMPULSA - Fòrum Fundació Príncep de Girona
IMPULSA - Fòrum Fundació Príncep de Girona

Mar Alarcón


Mar Alarcón


(Barcelona, 1975)

After having her second child, and in the midst of the economic crisis, in 2011 she decided to set up Social Car, the first person-to-person car rental operator in Spain, a model of cross-collaboration that already has 2,500 drivers and 650 cars signed up throughout Spain, and which is reinventing firmly established concepts, such as car insurance. Mar Alarcón is convinced that the future lies in optimising existing resources, the social and collaborative economy and the use of renewable energies. She is the co-founder of Social Energy, a Spanish renewable energy company. Motivated by promoting a fairer world, she graduated in Law, volunteered as an advisor to the NGO International Bridges to Justice, lived in China between 2004 and 2007, and collaborated with Muhammad Yunus, winner of the Nobel Peace Prize and IMPULSA 10' guest speaker, at the Grameen Bank (Bangladesh). 

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