Terrassa, 1976

Promoter of change. Expert in team capacity-building in the use of the Business Model Canvas. Specialist in the design, prototyping and validation of business models using Lean methodologies applied to innovation, such as the Lean Startup and Customer Development methods. She is a mentor for events such as Leancamp, Barcelona Startup Weekend and GoToSili- conValley, and for acceleration and high-performance programmes for entrepreneurs such as EMPENTA, by ACC10-ESADE, and InnoEmprèn, by Tecnocampus. A graduate in Pharmacy (University of Barcelona), she has a Master’s in Pharmaceutical Marketing Management and an Executive MBA from ESADE.