Born in Italy fifty-five years ago, she has worked in marketing and communication for thirty years all over the world. She was the CEO of Ogilvy & Mather in Rome and of Saatchi & Saatchi in Spain, and member of the latter’s European board of directors. Since 2006, she has been a consultant for different companies and organiser of TEDxMadrid, TEDxYouth@Madrid and TEDxMadridSalon. She is also a senior ambassador for the TEDx platform and ambassador for Ashoka Spain. She collaborates on issues relating to social entrepreneurship on the programme Para todos La 2 shown on TVE (Spanish National Television) and works at Theatre for the People in Madrid.