In the book, Pau Garcia-Milà follows the path from an idea to the moment of putting it into practice, through audacity, doubt, perseverance, confidence and learning to be an entrepreneur, whether successful or not. With touches of humor and without pontificating, the book also deals with daily creativity and how to stimulate it, the steps needed to make initial ideas grow, the first day after success or failure and, simply, a formula to respond to all those people who often question the initiative of younger people.

Pau Garcia-Milà spoke at the 2010 IMPULSA Forum, and at the same event received the IMPULSA Business Award for the creation of the company EyeOs.