Looking the part is just as important as who you are
Adrian García-Aranyos Marc Díaz Williams Juan Pablo Ramírez
High-impact ideas to improve international brand recognition
How to implement a clear, bona-fide strategy to position your brand and, at the same time, know how to make it stand out and advertise in an unconventional way. The key lies in knowing how to combine strategy and creativity, causing just the right level of disruption.
- Relevant examples from Spain that are not well-known brands
- The importance of making your brand stand out
- How to succeed while taking risks?
- Is a brand an ideology?
- How to exploit a brand
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